Sprite

Connecting big brand to new emerging audiences.

Overview

The once iconic hip hop brand was searching for ways to reconnect with new young African American & Hispanic audiences. After heavy investment in celebrity endorsements, they still hadn’t found a way to catch the attention of young millennials and Gen Z’ers.

We designed and launched a creative campaign called Sprite P.O.U.R. (Purveyors of Urban Reality). Highlighting the people our audience admired most, up and coming talent from their own neighborhoods. We researched, identified, and showcased over 250 creatives around the nation through photo, video, and major-city activations.

What we did

  • Campaign strategy & development

  • Influencer strategy & management

  • Audience research & roundtables

  • Video, photo, and editorial content production

  • Organic social content distribution strategy

Outcomes

300%

lift in brand engagemenet through organic channels and community driven conversations

56%

influencer reach of Sprite's total audience demo

200+ more

Get in touch

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A brand innovation studio obsessed with the building prestine brand experiences that work.

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