Purafina

Launching a full brand identity and digital experience from scratch.

Overview

The founder of Purafina approached Thought Factory to help create a modern eCommerce brand and digital experience for the pet industry. The Purafina team knew that in order to stand out amongst a sea of pet food and nutritional products, the brand would need to bring to life both familiarity and differentiation.

Starting with just a name, Thought Factory worked to build a full brand identity, eCommerce website, packaging & unboxing experiences, go-to-market campaigns, partnership strategies, media production, and email marketing. Our approach made pet nutrition feel fun and necessary to the fanatical pet owner. 

What we did

  • Brand strategy & visual identity

  • Digital product strategy

  • End-to-end eCommerce web design

  • Development management & quality assurance

  • Go-to-market & content strategy

  • Email marketing & automation

  • Influencer strategy

Outcomes

2

months from kickoff to launch

14%

avg. holding conversion rate from kiickoff

$10m

Purafina acquisition price to PawPlex Labs

Get in touch

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A brand innovation studio obsessed with the building prestine brand experiences that work.

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