The Blk Cross + Fulton County

Creating and launching campaign strategy in 6 weeks.

Overview

The Blk Cross Agency approached us to help with some campaign strategy support while they worked with Fulton County on a widespread initiative to drive vaccinations.

Starting with loads of vaccination data, we were able to identify what zip codes needed attention most. From there, we created a campaign that would speak specific enough to folks in those zip codes but broad enough to garner the right excitement and drive vaccination registrations.

What we did

  • Campaign strategy & visual identity

  • Attribution strategy

  • Full funnel engagement strategy

  • Content design

  • Copywriting

  • Content templating

  • Influencer strategy

Outcomes

1.5

months from kickoff to launch

3%

uptick in vaccination numbers within first 30 days

Get in touch

How can we help?
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